I was at a dinner party the other night, and after the drinks, starters, main course, and dessert, our host brought out a box of chocolates. One guest, full of clichés throughout the night, proudly quoted Forrest Gump’s old adage: “Life is like a box of chocolates, you never know what you’re gonna get.” He received a few polite smirks and half-hearted chuckles, and then everyone moved on.
Yet the quote got me thinking. Now, we know exactly what type of chocolate we’re eating upon selection, as today’s boxes of chocolates come with an attached leaflet that documents, lists, and describes each individual delicacy. No longer do we have to hold our breath and hope we pick a tasty flavor. With this fairly recent innovation, we can make informed and educated selections, and know that we will be satisfied 100% of the time.
As leaflets in the box of chocolates show, information is important. With more knowledge, we can make better-informed decisions, and ultimately improve our results. With a box of chocolates, this means a higher likelihood of taste satisfaction. In business, more information means increased sales and revenue.
Yet often times in business, we continue to treat our sales search like an old-school, Forrest Gump era box of chocolates. We randomly reach out to clients and customers that may or may not have interest in our offerings. Sometimes the result is sweet and we make the sale. But too often we strike out, and are left with a bitter taste in our mouth.
Well, if a box of chocolates can modernize and adapt, its time our sales teams do as well. By using sales prospecting services, we can zero in on “the satisfying flavors” – or the clients and customers that are more likely to lead to sales. We can stop wasting our time on the orange creams of the world and instead more easily pick out the caramels and chocolate truffles. By prospecting in your sales search, you can make more reliable decisions, and ultimately convert your targeted leads into sales.
Unomy exists to be your sales equivalent to the leaflet in a box of chocolates. Use Unomy to amplify your knowledge and provide information in a simple yet comprehensive format. At Unomy, we believe that you shouldn’t waste time in your sales search. By targeting the right people in the right places at the right companies, your business is sure to experience a boom.
So apologies to Forrest Gump, but I think the classic quote needs an update: “Sales is like a box of chocolates; you can know exactly what you’re gonna get.”
A big thank you to Simon Davies for the inspiration behind this blog post!